I tēnei rā, i tukuna e Fonterra, te kamupene miraka nui o Aotearoa e tere haere ana i roto i te pakihi B2B, tana pūrongo mō te tau pūtea 2025 (1 o Ākuhata, 2024 ki te 31 o Hūrae, 2025). E ai ki te whakaaro, me ngā mahi tonu i roto i ngā hongere ratonga kai me ngā rauemi mata, i piki ake hoki te moni whiwhi a Fonterra i te rohe o Haina Nui, tae atu ki te taumata teitei neke atu i te 7 piriona tāra o Aotearoa (tata ki te 29 piriona yuan). I roto i ēnei, ko te ratonga kai a Fonterra, e arotahi ana ki ngā mahi tonu i roto i ngā rāngai tunu kai, kai, me te inu i Haina i ngā tau tata nei, i kite i tana moni whiwhi i Haina e tipu ake ana i te neke atu i te 20% ia tau, ā, he nui hoki te tere tipu o te pakihi rauemi mata.
I kite anō mātou i muri i te panuitanga o te hokonga o tana pakihi kaihoko ki a Lactalis, i kī ngā kaiwhakahaere o te ao o Fonterra i tēnei rā kei te whakamahere rātou ki te haumi ki te NZ$1 piriona (tata ki te RMB 4.1 piriona) i roto i ngā kaupapa maha i roto i ngā tau e toru ki te whā e whai ake nei hei waihanga uara nui ake, hei whakapai ake hoki i te whai huatanga o ngā utu whakahaere.
Whai muri i te tukunga o te pūrongo ā-tau, i eke te utu hea o Fonterra ki tōna taumata teitei rawa atu i roto i ngā tau e whitu i te wā hokohoko o te rā nei. Nā, me titiro tātou ki tēnei "kāri pūrongo" hou.
Mākete Haina
E ai ki tēnei pūrongo ā-tau, me arotake tuatahi tātou i te āhua o te rohe o Fonterra o Haina Nui i te tau pūtea kua taha ake nei.
I te tau pūtea o te tau 2025, i eke te rohe o Fonterra o Haina Nui ki te NZ$7.964 piriona i roto i ngā moni whiwhi hoko taonga, me te NZ$4.548 piriona mai i te hongere rauemi mata me te NZ$3.387 piriona mai i te hongere ratonga kai. Ki te whakatauritea ki te wā kotahi o te tau kua hipa, i piki ake ēnei whika mā te 25.04%, 26.58%, me te 22.23%. I roto i taua wā, i tuhia e te rohe o Fonterra o Haina Nui he hua whakahaere o te NZ$412 miriona, he hekenga o te NZ$91 miriona ki te whakatauritea ki te tau o mua. Ko ngā take mō tēnei ko te pikinga o ngā utu miraka me te pānga o te tohatoha utu e pā ana ki te whanaketanga pūnaha ERP ki ngā tawhē hua. I kite mātou i runga i ngā moni whiwhi hoko o tēnei tau pūtea, ko Haina tonu te mākete nui rawa atu e whai wāhi ana ki a Fonterra.
E mārama ana ko te pakihi whakauru a Fonterra (NZMP) e arotahi ana ki ngā whakauru me ngā otinga miraka. Mā te whakamahi i te tauira whāngai tarutaru a te rōpū, te mōhiotanga ngaio ki te kai miraka, te hangarau tukatuka matua me ngā paerewa kounga, ka whakaputa a NZMP i te whānuitanga o ngā whakauru, ā, kei a ia te tūranga matua i roto i te umanga. Kua whānui te pakihi ratonga kai a Fonterra ki te neke atu i te 500 ngā tāone i Haina. I te tau pūtea 2025, ko te tipu o ngā hoko o te pakihi ratonga kai a Fonterra i ahu mai i te pikinga o te tono i roto i te mākete o Haina Nui mō ngā momo hua e toru: te kirīmi whiu pāmahana tino teitei (kirīmi UHT), te pata, me te tiihi mozzarella IQF (mozzarella IQF). I tohu anō a Fonterra i tēnei rā ko te rohe o Haina Nui tonu te mākete ratonga kai nui rawa atu.
Hei whakatutuki i te tere me te whai hua o te mahi ki te mākete o te rohe, kua whakatūria e Fonterra ētahi pokapū tono e ono me tētahi pokapū auaha i Haina, e whakatapua ana ki te whakarato i ngā otinga auaha ki ngā kiritaki Hainamana e hangai ana ki ngā au o te kai o te rohe me ngā tono a te mākete. Kei roto i tēnei ko te Pokapū Tono o Wuhan, e whakaritea ana kia oti i te marama o Hepetema 2024.
I te titiro whakamua ki te tau pūtea 2026, i kōrero motuhake a Fonterra mō te mākete Haina. E matapaetia ana e Fonterra, i roto i te wā poto, kua puhoi te hiahia mō te paura miraka i Haina, engari kei te kaha tonu te hiahia mō te tiihi me te pata, ā, he mea tēnei hei whakakore i te hekenga o te hiahia mō te paura miraka. I roto i te wā roa, kei te huri te hanganga hua i roto i te mākete Haina, ā, e matapaetia ana ka whakaiti haere i tōna whakawhirinaki ki te paura miraka katoa.
Hei whakamutunga, i kī a Little Food Times i roto i tana pūrongo ā-tau, i whakaū anō a Fonterra kia whakatinanahia tana rautaki me te huri hei hanganga pakihi e arahina ana e te hongere, i whakatūria e ia a Zhou Dehan hei perehitini ā-ao mō te pakihi ratonga kai i te marama o Poutū-te-rangi 2025. I roto i tēnei tūranga whānui hou o te ao, kei te mahi tonu a Zhou Dehan hei Tumu Whakahaere Matua mō te rohe o Haina Nui, me te ārahi anō hoki i ngā mahi ratonga kai i te rohe o Haina Nui, Āhia ki te Raki, Āhia ki te Tonga-mā-rāwhiti, Amerika Latina, me te hongere wharekai ratonga tere ā-ao (GQSR). I taua wā anō, i whakatūria a Richard Allen hei perehitini ā-ao mō te pakihi rauemi mata.
Te Wewete i ngā Huarahi
I kite a Little Food Times kei te whakatuwhera a Fonterra i ngā whai wāhitanga hou ki Haina mā te tipu e ahu mai ana i te auahatanga.
Hei kaiwhakarato matua o te ao mō ngā kai miraka papai, ka arotahi a Fonterra NZMP ki te rangahau i ngā kai miraka me ngā māramatanga ki ngā kaihoko. Ko āna raupapa whānau kai e rima, tae atu ki te paura miraka, te pūmua miraka, me te kiriuhi porowhita ngako miraka (MFGM), e whakarato ana i te tautoko kai mō te tangata o ngā taumata katoa o te oranga.
I kōrero anō hoki a Little Food Times i te tau pūtea kua taha ake nei, i tino pai te whakakotahitanga o ngā poro tīhi Anchor hou a Fonterra i Haina me ngā hiahia reka o ngā kaihoko Hainamana, ka hangaia he āhuatanga hou mō te kai tīhi i roto i te oranga o ia rā. Koinei te whakatutukitanga hou o te rautaki ā-rohe a Fonterra. Hei tāpiri, ko te hua taumata-āhua, Butter Rice Cake, e whakauru hohonu ana i ngā keke raihi tuku iho o te Tau Hou Hainamana me te pata o Aotearoa, ā, e tohu ana i te auahatanga ā-rohe, kua noho hei tētahi o ngā hua ā-tau tino whai mana i roto i te umanga tunu kai. Ko tōna reka matua i ahu mai i te whakamahinga auaha o te pata Anchor a Fonterra. Tae noa ki te tau 2025, neke atu i te 140 ngā waitohu tunu kai i roto i ngā kiritaki ratonga kai a Fonterra kua whakarewa i tēnei momo hua, e whakaatu ana i te painga o Fonterra ki te whakautu ki ngā au kai ā-rohe mā te whakamahi i ngā puna miraka kounga teitei o Aotearoa.
Hei whakamutunga, ka arotahi a Fonterra ki ngā "pūtake miraka whāngai tarutaru" ā, ka whakarewahia e ia ngā rauemi mata miraka hou mō ngā reanga rerekē o ngā kaihoko Hainamana me ngā hiahia hauora rerekē.
I te marama o Hune o tēnei tau, i whakapuakina mana e te kāwanatanga o Aotearoa te "Paerewa Whakahaere Whāngai Tarutaru Miraka o Aotearoa", e whakatakoto ana i tētahi paearu mana mō ngā hua miraka whāngai tarutaru kounga teitei. I taua marama anō, i tukuna e te Pirimia o Aotearoa, a Jacinda Ardern, i tana haerenga ki Haina, te tiwhikete tiwhikete "Paerewa Whakahaere Whāngai Tarutaru Miraka o Aotearoa" ki a Fonterra, e whakamihi ana i tana tauira whāngai tarutaru hei tutuki i ngā paerewa whāngai tarutaru o Aotearoa kua tukuna houtia.
Āhuatanga o te ao
Whai muri i te tirohanga ki te pakihi a Fonterra i Haina, me tahuri tātou ki tana pakihi ā-ao.
E ai ki ngā hua ā-tau mō te tau pūtea 2025 a Fonterra i tukuna i tēnei rā, i eke tana moni whiwhi ki te 26 piriona tāra o Aotearoa i taua wā, ā, i kawea mai e ia he 16.2 piriona tāra o Aotearoa hei whakahoki moni ki ana kaipupuri hea o ngā kaimahi miraka kau. I pānuitia anō hoki e Fonterra ko te utu wehewehe mō te tau katoa mō te tau pūtea 2025 he 57 hēneti o Aotearoa, he rite ki te tohatoha moni o te 916 miriona tāra o Aotearoa.
Mō ngā hokinga mai o ngā kaipupuri hea, ko te tau pūtea 2025 tētahi o ngā tau tino kaha a Fonterra tae noa ki tēnei wā, e ai ki te Tumu Whakahaere o Fonterra, a Miles Hurrell i tēnei rā. I kite tonu ia i te tono nui mai i ngā kiritaki o te ao mō ngā hua kounga teitei a Fonterra i hangaia mai i te miraka pāmu o Aotearoa, ā, nā tēnei i hua ake ai ngā hokinga mai mā roto i ngā utu miraka me ngā wehewehenga.
I mea ia ko te moemoeā a Fonterra kia noho hei kaiwhakarato miraka tino whai hua o te ao, ā, ko te whāinga o tana rautaki he waihanga uara whānui mō ngā kaipāmu mā te arotahi ki te noho hei kaiwhakarato kai miraka pakihi-ki-pā, me te mahi tahi me ngā kiritaki mā roto i ngā hongere kai me ngā ratonga kai whai hua.
I tēnei tau, kua tangohia e mātou tētahi taahiraa nui ki tēnei whāinga, e ai ki tāna. Kei roto i tēnei ko te hoko atu i ā mātou pakihi kaihoko me ngā pakihi e pā ana ki te ao, me te whakaoti i tētahi whakaaetanga hei hoko i ēnei pakihi ki a Lactalis mō te NZ$4.22 piriona, e tatari tonu ana kia whakaaetia.
I kī atu anō a Hawke ka nui ake te uara ka hangaia mā roto i ngā pakihi ratonga kai me ngā kai, tae atu ki te haumi tonu ki ngā kaha hou. I whakakitea e ia kei te arotake a Fonterra i tētahi raupapa o ngā haumitanga tipu pea, ā, kei te whakamahere ki te haumi ki te NZ$1 piriona (tata ki te RMB 4.1 piriona) i roto i ngā tau e toru ki te whā e whai ake nei i roto i ngā kaupapa maha (tirohia te tūtohi i raro nei) hei hanga uara nui ake me te whakapai ake i te whai huatanga o ngā utu whakahaere.
I mutu tana kōrero mā te kī, mā te whakatinanatanga arotahi o tana rautaki, e whai ana a Fonterra ki te whakahoki i ana whiwhinga ki te taumata o nāianei i roto i ngā tau e toru, me te whakakore i te pānga o te tuku i ana pakihi kaihoko me ngā pakihi e pā ana ki ngā whiwhinga. Mēnā ka pai te haere o te tauwhitinga, kei te whakamahere a Fonterra ki te whakatutuki i te reiti hokinga mai o te whakapaipai toharite o te 10% ki te 12% mai i te tau pūtea 2026, he teitei ake i te toharite o ngā tau e rima kua hipa. I whakaū anō a Fonterra i tana mahere ki te utu i ngā wehewehenga i te 60% ki te 80% o ngā whiwhinga.
Hei tāpiritanga, i whakahoutia e Fonterra i tēnei rā tana matapae whakaputa miraka mō te wā 2025/26 mai i te 1.49 piriona kirokaramu o ngā miraka totoka ki te 1.525 piriona kirokaramu o ngā miraka totoka; ko te utu miraka e matapaetia ana mō tēnei wā ko NZ$10.00 ia kirokaramu o ngā miraka totoka, me te awhe mai i NZ$9.00 ki NZ$11.00 ia kirokaramu o ngā miraka totoka.
Wā tuku: Oketopa-09-2025