He Uiuinga ki a Dai Junqi, te Tumuaki Tuarua o Fonterra Greater China: Te Wetewete i te Ture Waka o te Mākete Parāoa 600-piriona-yuan
Hei kaiwhakarato matua o ngā kai miraka mō te umanga tunu taro, me te puna nui o ngā whakaaro auaha me ngā māramatanga mākete hou, kua tino whakauruhia te waitohu Fonterra Anchor Professional Dairy ki roto i te rāngai tunu taro Hainamana e puāwai ana.
"Nō nā tata nei, i toro atu mātou ko aku hoa mahi ki tētahi tūāpapa hokohoko ipurangi matua mō ngā ratonga oranga ā-whare. I miharo mātou, i ngā wiki tuatahi e rua o Mei, ko te kupu matua rapu nui i Shanghai ehara i te kohua wera, i te pāpaka rānei, engari ko te keke," te kī a Dai Junqi, te Tumuaki Tuarua o Fonterra Greater China me te Upoko o te Pakihi Ratonga Kai, i roto i tētahi uiuinga motuhake ki a Little Foodie i te Whakaaturanga Tunu Kai o te Ao o Haina i Shanghai.
Ki tā Dai Junqi, i tētahi taha, kei te whanake tonu te ia o te tunu kai ahumahi me te hokohoko i raro i ngā kaihokohoko pēnei i a Sam's Club, Pang Donglai, me Hema. I tētahi atu taha, he maha ngā toa motuhake e tuku ana i ngā kai tunu hou kua oti te hanga, he kounga teitei, he rerekē, he kaha hoki, hei whakatutuki i ngā ia o te kai o nāianei. Hei tāpiri, kua tere te horapa o te tunu kai ipurangi mā roto i ngā papaaho hokohoko ipurangi me ngā papaaho pāpāho pāpori e ahu mai ana i te hiahia. Nā ēnei āhuatanga katoa i kawe mai he whai wāhitanga tipu hou mō Anchor Professional Dairy i roto i te hongere tunu kai.
Ko ngā whai wāhitanga mākete kei muri i ngā au o te ao pēnei i te tere o te ahumahi o te tunu kai, ngā āhuatanga kai kanorau, te tere o te tipu o ngā kāwai matua, me ngā whakapainga kounga ka hanga ngātahi i tētahi moana kikorangi hou e rau piriona yuan te uara mō ngā tono miraka. I whakanui ia, "Ko Anchor Professional Dairy, e whakawhirinaki ana ki te painga kounga o ngā puna miraka whāngai tarutaru o Aotearoa, e whakarato ana i ngā ratonga e aro ana ki te kiritaki me ngā otinga auaha hei āwhina i ngā kiritaki ki te whakatipu i ā rātou pakihi tunu kai me te whakatutuki i te āhuatanga wikitoria mō te katoa."
I te aroaro o ngā momo auahatanga hou o te ao tunu kai, he aha ngā rautaki hou a Anchor Professional Dairy i Haina? Me titiro tātou.
He ratonga mekameka-katoa auaha hei āwhina i te hanga i ngā momo tunu kai reka
I ngā tau tata nei, kua whakatairangahia e ngā toa mema pērā i a Sam's Club me Costco, me ngā hongere hokohoko hou pērā i a Hema, te whanaketanga o te tauira tunu kai ahumahi "wheketere +" mā te waihanga i tā rātou ake waitohu tunu kai tino hokohoko. Ko te urunga mai o ngā kaitākaro hou pērā i a Pang Donglai me Yonghui, me te pikinga ake o te tunu kai ipurangi mā te hokohoko ipurangi e ahu mai ana i ngā hiahia me te roma ora pāpāho pāpori, kua noho hei "whakateretere" hou mō te ahumahi tunu kai.
E ai ki ngā pūrongo rangahau e tika ana, ko te rahi o te mākete mō ngā keke tio e tata ana ki te 20 piriona yuan i te tau 2023, ā, e matapaetia ana ka piki ki te 45 piriona yuan i te tau 2027, me te tere tipu ā-tau o te 20% ki te 25% i roto i ngā tau e whā e whai ake nei.
He whai wāhitanga pakihi nui tēnei mā Anchor Professional Dairy, e whakarato ana i ngā kai pēnei i te kirīmi whiu, te tīhi kirīmi, te pata, me te tīhi ki te umanga tunu kai. Ko ia anō tētahi o ngā kaitākaro matua kei muri i te pakihi tunu kai 600-piriona yuan i te mākete tuawhenua o Haina.
"I kite mātou i tēnei ia i te tau 2020 pea, ā, (kei te tunu kai tio/kua oti te whakarite) kua whakaatu i tētahi ia whanaketanga tino pai i ngā tau tata nei," te kōrero a Dai Junqi ki a Little Foodie. I whakatūria e Anchor Professional Dairy tētahi tīma motuhake mō te hokohoko ratonga kai hei whakatutuki i ngā hiahia mai i ngā hongere hokohoko hou. I taua wā anō, kua whakawhanakehia e rātou tana ake huarahi ratonga: i tētahi taha, e whakarato ana i ngā hua me ngā otinga e tika ana mō te hanga tunu kai ahumahi ki ngā kaihanga kirimana, ā, i tētahi atu taha, e whakarato tahi ana i ngā māramatanga mākete me ngā tono auaha ki ngā kaihanga kirimana me ngā kaihokohoko whakamutunga, ā, ka noho haere hei hoa ratonga miraka ngaio mō te tunu kai tino hokohoko me ngā kaihanga kirimana i roto i ngā hongere hokohoko hou.
I te whakaaturanga, i whakatūria e Anchor Professional Dairy tētahi rohe "Ahumahi Tunu Tunu", e whakaatu ana i ngā hua me ngā otinga me ngā ratonga e rite ana ki ngā hiahia o ngā kaihoko tunu kai ahumahi. Kei roto i tēnei ko te Kirīmi Tunu Anchor 10L hou i hangaia mō te mākete Haina me te Pata Pēhi Reka Taketake 25KG a Anchor, i toa i te tohu "Hua Auaha o te Tau" i te whakaaturanga, e tutuki ana i ngā hiahia o te whakaputanga nui me ngā whakaritenga takai kanorau. I ako anō a Little Food Times i ngā wā tata nei, kua whakarewahia e Anchor Professional Dairy he raupapa mahi hei hono i ngā umanga tukatuka kai o runga, ngā papaaho hokohoko hou, me ngā waitohu tunu me te kai o te teihana, me te hanga i tētahi papaaho auaha mahi tahi ahumahi mai i "ngā rauemi mata - ngā wheketere - ngā teihana".
Nā tēnei kaupapa i āwhina ngā hononga hōhonu whakawhiti-hongere me te tautoko rauemi i waenga i ngā kaiwhakarato rauemi mata tunu me ngā waitohu inu tī, tae atu ki waenga i ngā mekameka kai me ngā hongere hokohoko, mā te whakawhitiwhiti i ngā au o te ahumahi hou me ngā tirohanga a te kaihoko, me te whakaatu i ngā otinga auaha a Anchor Professional Dairy, ngā wheako whakamātautau hua, me ngā whakawhitiwhiti hangarau ngaio. Kua whakatuwherahia he mahi tahi hou me ngā whai wāhitanga pakihi mō ōna hoa mahi. I roto i tēnei whakaaturanga, i karangahia hoki e Anchor Professional Dairy ngā hoa mekameka tuku e whai wāhi ana ki te rapu rauemi mata kounga teitei ki te whakaaturanga ki te whakaatu i ā rātou hua me ngā otinga ki ngā kiritaki mutunga.
Te Tuku i te "Whakaora o ia Rā" Te Tunu i te Horopaki Hou
I roto i ngā mākete tunu kai e tino puāwai ana, kua kite a Anchor Professional Dairy ko te ia o ngā horopaki kai kanorau e huna ana i ngā whai wāhitanga mākete nui me te wāhi tipu.
I kī a Dai Junqi, "I ngā tau tata nei, kua kite mātou kei te tino heke te 'paepae' mō te kai keke, ā, kei te whānui haere, kei te rerekē haere hoki ngā āhuatanga kai." I whakamārama ia ko tēnei huringa e whakaatahia ana i roto i te whakawhānui ake i ngā āhuatanga kai keke mai i ngā hakari motuhake tuku iho ki ngā āhuatanga rerekē o te oranga o ia rā. "I mua, ko te kai keke i aro nui ki ngā huihuinga motuhake pēnei i ngā rā whānau me ngā huritau; engari i nāianei, kei te piki haere te kanorau o ngā hihiri a ngā kaihoko ki te hoko keke - tae atu ki ngā hakari tuku iho, motuhake rānei pēnei i te Rā o ngā Whaea me te '520', me ngā āhuatanga rerekē o te oranga o ia rā: te utu i ngā tamariki, ngā huihuinga a ngā hoa, ngā whakanuinga whakamahana whare, tae atu ki te whakaharikoa i a koe anō me te waihanga i tētahi wā reka hei whakamamae i te ahotea me te utu i a koe anō."
E whakapono ana a Dai Junqi ko ngā panonitanga e whakaatahia ana i roto i ngā ia o runga ake nei e tohu ana kei te whanake haere ngā hua tunu hei kawe nui i ngā hiahia uara kare ā-roto o te tangata. Ko te ia o ngā āhuatanga kanorau me te kai o ia rā i roto i te tunu kai ka puta he tono hou mō ngā hua tunu kai.
"I roto i ngā toa tunu kai i ngā tiriti, i ngā toa hokohoko rānei, ka kitea e koe te iti haere o ngā keke, hei tauira, mai i te 8-inihi me te 6-inihi ki te 4-inihi ngā keke iti. I taua wā anō, kei te piki haere hoki ngā hiahia o te tangata mō te kounga o te keke, tae atu ki te reka, te ataahua o te āhua, me ngā kai hauora."
I mea ia e rua ngā āhuatanga nui o te umanga tunu kai o nāianei: ko tētahi ko te tere o te hurihanga o ngā momo auaha rongonui, ā, ko tētahi ko te kanorau haere o ngā hiahia o ngā kaihoko. "I roto i te ao tunu kai, he mutunga kore te auahatanga hua," tana whakanui, "ko te rohe anake ko te rohe o tō tātou whakaaro me te auahatanga o ngā whakakotahitanga kai."
Hei whakatutuki me te urutau ki ngā huringa tere o te mākete kai tunu, i tētahi taha, ka whakawhirinaki a Anchor Professional Dairy ki tana tīma tirohanga pakihi ngaio me te tirohanga o te mākete me te whakawhitiwhiti kōrero wā-tūturu ki ngā kiritaki kia whiwhi ai i ngā raraunga kai whakamutunga me ngā hiahia o te kiritaki; i tētahi atu taha, ka whakauruhia e ia ngā rauemi tunu o te ao, tae atu ki te tīma matua o te MOF Wīwī (Meilleur Ouvrier de France, ngā Kaihanga Pai rawa atu o Wīwī), ngā kaihanga tunu o te ao me ngā momo whakakotahitanga Hapanihi me te Tonga-mā-rāwhiti o Āhia, me ngā tīma tunu kai ā-rohe, hei hanga i tētahi pūnaha tautoko auaha hua kanorau. Mā tēnei tauira R&D "tirohanga ā-ao + tirohanga ā-rohe" ka whakarato tautoko hangarau tonu me te hihiri mō te auahatanga hua.
I kite a Little Food Times, hei whakautu i ngā tono uara kare ā-roto a ngā kaihoko taitamariki mō te kai me te inu i roto i te "ōhanga whakaora" o nāianei, i hono auaha a Anchor Professional Dairy i ngā āhuatanga hua "maeneene, pai, me te pumau" o Anchor Whipped Cream ki te IP whakaora "Little Bear Bug" i tēnei whakaaturanga. Ko te raupapa waitohu tahi e whakaatuhia ana i te huihuinga ehara i te mea ko ngā keke o te Hauāuru orotika pēnei i ngā keke mousse me ngā keke kirīmi, engari he raupapa hua taapiri kaupapa anō hoki. Ka whakaratohia he tauira hou mō ngā waitohu tunu kai hei hanga i ngā hua tino hokohoko e whakakotahi ana i te ataahua ataahua me te haruru kare ā-roto, hei āwhina i ngā waitohu whakamutunga ki te tuku i tētahi wheako whakaora whānui ki ngā kaihoko e kapi ana i te reka me te whakamarie kare ā-roto.
Kua whakarewahia e Anchor Professional Dairy me te IP rongoā "Little Bear Bug" ngā hua waitohu tahi
Te arotahi ki ngā kāwai matua mō te tere o te whaanuitanga
"I roto i ā mātou wāhanga hua e rima, ko te kirīmi whiu Anchor te wāhanga tino hokohoko, engari ko te tere tipu hoko o te pata Anchor kua kitea nuitia ake i te tau kua hipa," te kōrero a Dai Junqi ki a Foodie. Ki te whakatauritea ki ngā wā o mua, kua tino whānui ake te rongonui me ngā whakamahinga o te pata i roto i te oranga o ia rā o Haina. Ki te whakatauritea ki te whakapoto tuku iho, kāore he waikawa ngako trans i roto i te pata, ā, he nui ake te kai totika, e hangai ana ki te whai a ngā kaihoko i ngā kai hauora.
I taua wā anō, ka taea e te reka miraka ahurei o te pata te tāpiri i ngā kakano momona ki te kai. Haunga tōna whakamahinga matua i roto i ngā keke o te Hauāuru, kua akiakihia hoki e te pata te huringa o ngā kai tuku iho Hainamana ki te kounga teitei i roto i ngā hokohoko hou, i ngā kai rānei i roto i te toa. Nō reira, he maha ngā waitohu e aro ana ki te hauora kua hanga i te pata Anchor kounga teitei hei wāhi hokohoko matua mō ā rātou hua, ā, kua whānui ake ōna whakamahinga mai i te tunu kai o te Hauāuru ki te kai Hainamana - ehara i te mea ko ngā taro me ngā keke anake kei te whakamahi pata, engari he maha ake te kitea i roto i ngā kai parakuihi Hainamana pērā i ngā panikeke i kumea ā-ringa, me ngā rihi tuku iho Hainamana pērā i ngā rihi kohua wera me ngā rihi kohua kōhatu.
I taua wā anō, e whakaatu ana te kirīmi whiu Anchor, he wāhanga matua tuku iho o Anchor Professional Dairy, i tētahi tirohanga tipu pai.
"Ko te kirīmi whiu te wāhanga hua e tino whai wāhi ana ki ā mātou hoko," te kōrero a Dai Junqi. Nā te mea ko Haina te mākete nui rawa atu mō te pakihi ratonga kai a Fonterra puta noa i te ao, ka ārahi tika ana tono kai i te huarahi rangahau me te whanaketanga o ngā hua kirīmi whiu, ā, ka nui te pānga ki te whakatakotoranga o te kaha whakaputa o te ao.
I ako a Foodie i eke te nui o te kirīmi whiu kawemai a Haina ki te 288,000 tana i te tau 2024, he pikinga 9% ki te whakataurite ki te 264,000 tana i te tau 2023. E ai ki ngā raraunga mō ngā marama 12 e mutu ana i te marama o Poutū-te-rangi o tēnei tau, ko te nui o te kirīmi whiu kawemai he 289,000 tana, he pikinga 9% i ngā marama 12 kua pahure ake nei, e tohu ana i te tipu pumau o te mākete.
He mea tika kia mōhiotia ko tētahi paerewa ā-motu hou, "Paerewa Haumaru Kai mō te Kirimi Whiu, te Kirimi me te Ngako Miraka Korewai" (GB 19646-2025), i whakaputaina i te marama o Poutū-te-rangi o tēnei tau. E mārama ana te whakaritenga o te paerewa hou me tukatuka te kirimi whiu mai i te miraka mata, ko te kirimi whiu kua whakarerekētia ia ka hangaia mai i te miraka mata, te kirimi whiu, te kirimi, te ngako miraka korewai rānei, me te tāpiri atu i ētahi atu kai (haunga te ngako kore-miraka). Mā tēnei paerewa e wehewehe te kirimi whiu me te kirimi whiu kua whakarerekētia, ā, ka whakatinanahia mana i te 16 o Poutū-te-rangi, 2026.
Mā te tukunga o ngā paerewa hua me ngā ture tapanga i runga ake nei ka whakamārama ake i ngā whakaritenga tapanga, ka whakatairanga i te māramatanga me te whakaritenga paerewa o te mākete, ka taea e ngā kaihoko te mārama ake ki ngā kai o te hua me ētahi atu mōhiohio, ā, ka āwhina i te whakahaere i te whakaputanga me te whakarite i te kounga o te hua. Ka whakaratohia hoki he pūtake paerewa mārama ake mō ngā umanga ki te whakawhanake me te whakaputa hua.
"Koinei tētahi atu huarahi nui mō te whanaketanga kounga teitei o te umanga," te kī a Dai Junqi. Ko ngā hua miraka Anchor Professional, tae atu ki te kirīmi whiu Anchor, he mea hanga mai i te miraka mata mai i ngā kau whāngai tarutaru* i Aotearoa. Mā roto i ngā tāke miraka atamai, ka tutuki i ngā pāmu miraka a Fonterra puta noa i Aotearoa te kohikohi pono, te whai me te whakamātautau tika, me te kawe miraka mekameka matao katoa, kia mau ai te haumaru me te kai totika o ia pata miraka mata.
I tana tirohanga whakamua, i mea ia ka haere tonu a Anchor Professional Dairy ki te whakautu i ngā tono a te mākete me ngā hua miraka kounga teitei me ngā tono auaha, me te mahi tahi me ētahi atu hoa mahi ā-rohe ki te whakatairanga i te auahatanga ā-rohe, te whakatairanga i ngā whakapainga hua miraka, me te whai wāhi ki te whanaketanga kounga teitei o te umanga ratonga kai o Haina, inā koa te rāngai tunutunu.
Wā tuku: Pipiri-03-2025